MUSIC BUSINESS SURVIVAL SERIES Pt. 1: THE MULTI-TASKING MUSICIAN

By Julian Harris Gibson

Most recording companies are looking to get the most return for the lowest risk. No matter what genre of music the artist creates like rock, rap, country or gospel. This means record labels often will not sign an artist until they have proven viability. In order to prove viability, artists often have to invest in themselves spending their own money for equipment, studio time, promotional materials as well as travel expenses for touring.

However, these tasks are expected to be completed before the struggling artist has even packaged or produced a record. This daunting task often forces the artist to become a self-contained business and handle many areas like budgeting and paperwork and PR that the artist may not be knowledgeable about. Follow this series to gain valuable knowledge about these topics.

Follow me on Twitter: @prgroove

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